Content marketing is not only used to draw interested people towards your business, but it is also a great way to transmit your brand’s identity and purposes while letting you find a place in these people’s daily routines through the use of platforms.
Definition of content marketing
According to the San-Diego college 😛 TAGEND
” Content Marketing refers to the process of creating and distributing relevant and valuable content to attract, acquire and construct client allegiance among a clearly defined audience with the goal of generating profitable actions among customers .”
Content is the king!
The catchword” content is king” has created a lot of buzz between online marketers.
While there are great discussions to be had over the accuracy of that phrase, the point is that content is a little different than other fields of marketing like social media and SEO, in that many of them are actually only around because of content **.**
Without content, SEOs would have nothing to arrange for search engines. The data they add to posts helps robots like Google and Facebook wrap their heads around the intricacies of the content they are organizing. Every link from marketers leads to a piece of content, and the keywords that people use for searching are an attempt to find content **.**
Difference between content marketing and traditional marketing
Some traditional marketing instances show that the distinction between content marketing and traditional marketing is not always clear-cut.
David Ogilvy claimed that the best classic advertisings took the form of articles. By adding more value to the audience, these articles were more efficient at be drawn and selling products, which is the most essential marketing metric.
The most obvious difference between traditional marketing and content marketing is the means of distribution.
Traditional marketing utilizes mediums to send their message out 😛 TAGEND radio and TV commercials Newspaper and journal ads Banner Ads Direct mail ads, pamphlets, fliers Billboards and signs Email newsletters Website articles Blog posts( your own blog or guest posts) Videos and podcasts ebooks and Whitepapers Building brand awareness directing traffic to your website Increasing the number of people on your email list Developing a following on social media platforms Rising sales Improving customer retentions more customer referrals Creating professional networks they let you establish thought leadership they are unique they are easy to share