In this post, I feature some of their stories. You’ll find in them a generous mix of grunt work, intestines, and genius.
1& 2: Tinder and Alibaba- physically traveled to their first users
Tinder ran from 5,000 to 15,000 users by getting sorority girls to signup on the spot
Crucial to Tinder’s success was then-CMO Whitney Wolfe’s ideas for constructing an early user-base. She planned a tour that would take her to prominent college campuses around the country.
She would go to chapters of her sorority, do her presentation, and have all the girls at the meetings install the app. Then she’d go to the coinciding brother fraternity–they’d open the app and consider all these cute girls they knew. Tinder had fewer than 5,000 users before Wolfe induced her journey. When she returned, there were some 15,000.”