In this post, I feature some of their stories. You’ll find in them a generous mix of grunt work, intestines, and genius.
1& 2: Tinder and Alibaba- physically traveled to their first users
Tinder ran from 5,000 to 15,000 users by getting sorority daughters to signup on the spot
Crucial to Tinder’s success was then-CMO Whitney Wolfe’s notions for building an early user-base. She schemed a tour that would take her to prominent college campuses around the country.
She would go to chapters of her sorority, do her presentation, and have all the girls at the meetings install the app. Then she’d go to the corresponding brother fraternity–they’d open the app and see all these cute daughters they knew. Tinder had fewer than 5,000 users before Wolfe induced her journey. When she returned, there were some 15,000.”