1) The creed of the marketer: Test. Learn. Rerun.

2) Start with defining success, then work backwards from there.

3) Readers are the sheep, and we are the shepherds.

4) Without your audience, you are nothing. See 3 ).

5) Clickfunnels is garbage. Do not trust it.

6) Conversions are the only metrics which count.

7) The scheme is only as good as the product.

7b) Offer benefits , not features.

8) We aren’t crabs in a barrel. We are dolphins in a pod.

9) The regulations change often and often, but the game remains the same.

10) Do the right thing and don’t be evil.

And that’s what I got so far. What am I missing?


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