Hey r/ digitalmarketing

Ever since its official launch in February 2014, it has reached milestones every few months.

From 500,000 daily active users on its first birthday, they more than doubled that within just four months, and just in October they fast forwarded that number to 1.7 million daily active users.

So, how did Slack grow from nothing to an app that everyone can’t live without?

( I’ve added my own takeaways that you can apply to your own company !)

1. Slack has an excellent onboarding strategy for new users, delighting them with its warmth and simplicity

Being a new tool, you’d imagine it was probably difficult for Slack to convince people to shift their entire team’s communication process to a rather unfamiliar platform.

Instead of letting that become a roadblock, Slack managed to solicited a positive experience from this challenge by putting together a step-by-step guide on the on-boarding process that helps make sure new users understand the product’s functionalities and quirks in a fun and highly interactive manner — all within just a few clicks.

My Own Takeaways 😛 TAGEND The onboarding process is notoriously forgotten for many companies. An onboarding process need not just be for apps, but it can be applied for any company that requires users to learn how to use their product. How are you able stimulate the entire onboarding experience positive and easy-to-understand? How are you able make the process fun and cool so that people will talk about it? If you have a strong referral program, you don’t need to expend that much money on customer acquisition. How are you able create a great referral program for your company? Can you construct your existing users or clients refer others in? Who are your target clients? Who else has your target clients? Can you integrate with them( if you’re an app )? If you aren’t, are you able be associated with similar companies that your target customers also buy from?



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