” Isn’t that cheapening my brand? Don’t people merely value things that they pay for ?”
When you offer something first for free, if it’s helpful, people feel a real sense of indebtedness towards you.
This indebtedness is a real phenomenon, and it has a significant effect: Your subsequent requests would make them much more likely to return the favor.
Here are some styles you can utilize the reciprocity principle in your marketing, with examples of successful companies that have done it 😛 TAGEND
A. Offer something first: Let them to feel indebted to you.
1. Sparring Mind- Insightful blog articles
One of the best reciprocity strategies is content marketing.
Blogging is a great way to utilize the reciprocity principle, as you are essentially giving away value for free in the form of blog posts. The challenge is to focus on being genuinely useful to your audience.
Gregory Ciotti’s Sparring Mind is a good example; it contains some of the most insightful articles on applied psychology in the workplace.
When your articles enable readers to yield outcomes, they will be grateful to you, and are more likely to reciprocate by providing their email addresses for future blog updates. They become valuable results in your funnel.
2. Copyblogger- Free ebooks, articles, webinars, podcasts
Copyblogger is another great example of content marketing.
They provide a ton of free content: blog articles, ebooks, seminars and webinars, which can be accessed with a free membership.
With so much goodies they’re offering you at no extra charge, you might want to consider returning the favor by signing up for their Authority membership, which costs approximately$ 1/ day.
They even offer a 30 -day risk-free Authority trial, with money-back assure! So no hard feelings.
3. Helpscout- Free resources
Free guides on client acquisition, support and retention can be found on the Helpscout website.
They take video games a little further by giving you access without even asking for your email address!
When you start feeling half guilty that you’re actually able to read all their beautiful articles for free, a small popup appears in the corner of your screen, promising you more weekly articles like these.
4. Spotify Premium free trial
Spotify Premium: Ad-free music streaming with offline mobile access. Spotify provides a 30 -day free trial for their Premium membership, which can be cancelled at any time at no cost.
This stimulates it hard for people to stop the payment when the free trial aims, especially when it only expenses$ 8/ month.
5. True& Co.- Free home try-on service
True& Co. offers a home try-on service, where customers can have 5 different bras and 5 other items sent right to their doorstep.
Customers have the luxury of trying out lingerie for free in the comfort of their own home. At the end of 5 days, they only pay for what they maintain, and return the rest of the items for free!
6. Amazon – Free ebook samples for Kindle
Amazon sells an amazing selection of ebooks for their Kindle devices and apps.
Customers can choose to download a free sample of any ebook, which is the first 10% of the book. The free samples never expire, so you can keep them for as long as you like until you decide to buy the full ebook.
B. Offer something exclusive: Let them to feel special.
Stuff that’s exclusive and never-before-seen-anywhere-else.
7. Buffer- Acquired 100,000 users through guest blogging
In an interview, the co-founder of BufferApp, Leo Widrich, mentioned that the 100,000 users gained through guest blogging were the result of about 150 guest posts.
Having exclusive blog partnerships with other companies and providing them with unique content not found on your own blog devotes them something to be proud of.
They will be more than happy to return that favor, either by promoting that post more vigorously, or by guest posting on your blog in return.
C. Personalize it: Build sure they know it’s from you.
8. Red Bull
Red Bull, the company that fell a man from space, makes sure that their brand cannot be ignored.
From their massive flags are sporting events to the girls who give out free Red Bull drinkings, their brand logo and colourings are emblazoned everywhere.
9. Converse’s free recording studio
In 2011, Converse set up a recording studio in Brooklyn, allowing emerging artists to sign up and record anthems for free!
Many musicians find it hard to make a living, and Converse did a wonderful chore in providing them with the opportunity to do so in a quality studio.
In order to amplify the effects of reciprocity, there is a requirement to 😛 TAGEND Incite the feeling of indebtedness by offering first; Provide something exclusive and unique to the recipient so they feel special; Stimulate sure they know it’s from you Also, don’t merely give once. In the words of Dean Rieck: