
Good Digital Marketing = Good Process. Facebook is shaping the future of advertising so to keep my clients happy, I had to build a consistent approach for Facebook advertising different from what I was doing with Google Adwords. Here are my 6 steps to create successful Facebook ads. Enjoy :
A. Inspiration
- Look for advertising inspiration through archives [1930's to now]. Focus on the way other advertisers tried to convince their audience. (ask questions like: What they sell? To whom? Why they chose these words? …) [ I stole this idea from Russell Brunson]
- Visit Dribbble.com to see how today's designers communicate ideas (Look at the way they use colours and play with themes…).
B. Concept building
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Visit Facebook audience insights, look at the target audience's most liked pages (This is what they care about).
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Visit the top 2-3 websites, find inside jokes or subjects in the blogs (Take notes of sentences that could eventually be used in an ad copy).
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Revisit Charlie Munger’s 25 cognitive biases list and find the one to use. (Mix the relevant biases with the sentences found in step 4).
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Find images on unsplash.com that reflect well with the copy.
Finally, Create and launch the ads as a test with a budget of 5$/day for 3 days.
I've been doing this process for a year and I couldn't be more happy with the results. I would like some feedback and suggestion from others in digital marketing.
Source: www.reddit.com
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