It started with a request from my boss πŸ˜› TAGEND

” Yo, let’s try to figure out if we were able get traffic from LinkedIn back to the blog .”

This one question resulted me down the rabbit hole of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand.

But I’ll be honest. I didn’t do this alone.

My knowledge about LinkedIn and its mysterious algorithm — and how to do well on it — received from reading countless of suit studies and interviewing the experts who have figured out the platform.

The result?

This list of tips you can use to succeed.

Keep on reading.

# 1: Stop Focusing On Running Viral

Wait … What?

Is this some kind of clickbait article where you write a misinforming headline and then tell me something completely opposite?

That may be half-true.

You insure πŸ˜› TAGEND

Going insanely viral is largely a matter of luck. Nobody can ever explain why the “Cash Me Outside” daughter become so famous overnight.

The next best thing you can do is to prepare for the day that you go viral. But, you must first understand πŸ˜› TAGEND

If you put all your focus on trying to become viral, what is likely to happen is that you will become encumbered, bitter and disappointed.

You’ll stop doing the right thing, and focus on all sorts of” weird tricks” and “hacks” to achieve virality, which defeats your purpose for being on LinkedIn in the first place.

Remember: virality is merely a mean to an end — not the end itself.

Manu Goswami tells πŸ˜› TAGEND

One of the biggest mistakes I’m starting to see on the platform is content creators who are so focused on views and likes. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. It’s actually done a lot better by genuinely helping people by connecting them to one another, finding them stances, or including them in stimulating discussions.

Instead of focusing on running viral, focus on helping people. Focus on becoming a resourceful person.

What happens is that people will begin to take notice of you, and even look up to you and treat you like a thought leader.

When that day comes, your posts will go viral by itself, because people will reciprocate due to you demonstrating your genuineness and authenticity over and over again.

# 2: Build Your Personal Story

Most of us never figure out who we are.

We become parrots — copying and regurgitating guess, opinions and viewpoints that are not ours, but heard from elsewhere.

But, to succeed on social media, you MUST know who you are, or at least what you represent and who you want to be.

Why?

Because they are fed up with the insincere people showing off their fake” good life” without ever expressing the human side of themselves.

They want authenticity. They want honesty. They want to see what it’s like to conflict and overcome.

Top LinkedIn influencer Michaela Alexis sets it succinctly πŸ˜› TAGEND

I believe the biggest mistake I see is people presenting themselves as somebody that they think they SHOULD be, rather than the awesome human being that they actually are. There’s been an idea in business for a very long time that it is appropriate to” leave our personal issues at home”, like we can all just somehow shut off the human part of our brain as soon as we step into the office. That may have been semi manageable, prior to platforms like LinkedIn that are redefining the business culture. I have yet to meet or chat with a single person that doesn’t have an inspiring tale to tell, and yet, so many users are avoiding telling that narrative and opting instead to mask themselves in itchy suits and spammy pitches.

You don’t have to be fake. You don’t have to pretend to be someone else. You can be honest, vulnerable and connect with other people.

But first πŸ˜› TAGEND

You need to know who you are.

Michaela continues πŸ˜› TAGEND

… I would run you through our personal branding workshop, which goes through your strengths, flaws, values, and goals. We’ll talking here your failings and what that failing taught you to help you ultimately succeed.

Here are some questions you can ask yourself to establish your own personal brand πŸ˜› TAGEND What are my values? Why do I do what I do? Who or what am I doing it for? What do I want to be known for? What do I want the world to know about me that’s unique? What topics can you talk endlessly about? What do people say about you? What do people praise you for? How do you do what you do? What makes the way you achieve results interesting or unique? What energizes or erupts you? What are your true passions? You with a relevant influencer in your industry You speaking in front of prospects You at a local landmark( only runs if you’re connecting with people in your city) Clear speech Communicates concrete results your prospect or client will get Says how it’s different or better than everybody else Avoid hype and lingo Read and understood in 5 seconds How to extract LinkedIn Likers( https :// docs.google.com/ document/ d/ 1ngwW-NGdvXnZY2Mu9UghfcmIMInyVSt0E0vubJiT82s/ edit) How to extract LinkedIn Commenters( https :// docs.google.com/ document/ d/ 1wbJwG-WWUOkdBkWO2IP8cxw_UER9YibezSl1lc7EaII/ edit) Linked Helper( automation tool) LinkedIn Sales Navigator( without this, you’ll get banned)



Leave a Reply