” Yo, let’s try to figure out if we could get traffic from LinkedIn back to the blog .”
This one question resulted me down the rabbit pit of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand.
But I’ll be honest. I didn’t do this alone.
My knowledge about LinkedIn and its mysterious algorithm — and how to do well on it — came from read countless of case analyzes and interviewing the experts who have figured out the platform.
This list of tips you can use to succeed.
Keep on reading.
# 1: Stop Focusing On Running Viral
Wait … What?
Is this some kind of clickbait article where you write a misleading headline and then tell me something completely opposite?
That may be half-true.
You see 😛 TAGEND
Going insanely viral is largely a matter of luck. Nobody can ever explain why the “Cash Me Outside” girl become so famous overnight.
The next best thing you can do is to prepare for the day that you go viral. But, you must first understand 😛 TAGEND
If you put all your focus on trying to become viral, what is likely to happen is that you will become encumbered, bitter and disappointed.
You’ll stop doing the right thing, and focus on all sorts of” weird tricks” and “hacks” to attain virality, which defeats your purpose for being on LinkedIn in the first place.
Remember: virality is simply a mean to an end — not the end itself.
Manu Goswami says 😛 TAGEND
One of the biggest mistakes I’m starting to see on the platform is content creators who are so focused on views and likes. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. It’s actually done a lot better by genuinely helping people by connecting them to one another, discovering them postures, or including them in stimulating discussions.
Instead of concentrates on running viral, focus on helping people. Focus on becoming a resourceful person.
What happens is that people will begin to take notice of you, and even look up to you and treat you like a thought leader.
When that day comes, your posts will go viral by itself, because people will reciprocate due to you demonstrating your genuineness and authenticity over and over again.
# 2: Build Your Personal Story
Most of us never figure out who we are.
We become parrots — copying and regurgitating guess, sentiments and viewpoints that are not ours, but heard from elsewhere.
But, to succeed on social media, you MUST know who you are, or at the least what you represent and who you want to be.
Because they are fed up with the insincere people showing off their fake” good life” without ever carrying the human side of themselves.
They want authenticity. They want honesty. They want to see what it’s like to conflict and overcome.
Top LinkedIn influencer Michaela Alexis puts it succinctly 😛 TAGEND
I suppose the biggest mistake I see is people presenting themselves as somebody that they think they SHOULD be, rather than the awesome human being that they actually are. There’s been an idea in business for a very long time that we need to” leave our personal issues at home”, like we can all just somehow shut off the human part of our brain as soon as we step into the office. That may have been semi manageable, prior to platforms like LinkedIn that are redefining the business culture. I have yet to meet or chat with a single person that doesn’t have an inspiring tale to tell, and yet, so many users are avoiding telling that story and opting instead to mask themselves in itchy suits and spammy pitches.
You don’t have to be fake. You don’t have to pretend to be someone else. You can be honest, vulnerable and connect with other people.
But first 😛 TAGEND
You need to know who you are.
Michaela continues 😛 TAGEND
… I would run you through our personal branding workshop, which goes through your strengths, weaknesses, values, and aims. We’ll talk about your failings and what that failing taught you to help you ultimately succeed.
Here are some questions you can ask yourself to establish your own personal brand 😛 TAGEND What are my values? Why do I do what I do? Who or what am I doing it for? What do I want to be known for? What do I want the world to know about me that’s unique? What topics can you talk endlessly about? What do people say about you? What do people praise you for? How do you do what you do? What builds the style you achieve results interesting or unique? What energizes or ignites you? What are your true passions? You with a relevant influencer in your industry You speaking in front of prospects You at a local landmark( merely works if you’re connecting with people in your city) Clear speech Communicates concrete results your prospect or customer will get Says how it’s different or better than everyone else Avoid hype and jargon Read and understood in 5 seconds How to extract LinkedIn Likers( https :// docs.google.com/ document/ d/ 1ngwW-NGdvXnZY2Mu9UghfcmIMInyVSt0E0vubJiT82s/ edit) How to extract LinkedIn Commenters( https :// docs.google.com/ document/ d/ 1wbJwG-WWUOkdBkWO2IP8cxw_UER9YibezSl1lc7EaII/ edit) Linked Helper( automation tool) LinkedIn Sales Navigator( without this, you’ll get banned)