Great question. The short answer is,” As often as you can post quality content, consistently .” Quality and consistency are key to social media success.
The longer answer is: Recent studies have shown that there really are optimal posting frequencies for the different social media platforms.
And the good news is, it’s probably not as often as you may have heard!
That Facebook Page posting hourly, or Twitter account posting every 15 minutes? Forget about it. Maybe it works for accounts with 100,000′ s of adherents, but it doesn’t work for the average business employing social media marketing. Why is post frequency important? As Neil Patel tells,
If you post too infrequently, your audience will forget that you exist and you are able to rapidly fade into the deep darknes recess of their intellects. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
So here’s what the research tells, to help you get this right.
Once you know how often- what should you post? How Often to Post on Facebook
Most analyzes agree that once per day is optimal, with a maximum period of two posts per day.
Hubspot found that pages under 10,000 fans experienced a 50% drop in participation per post if they posted more than once per day.
At a minimum, you should post to your Facebook Pages 3 times per week.
As far as when to post to Facebook, I keep seeing studies that tout early afternoon. That’s never worked for me. It may be that more people are online and sharing then, but I think that only means I’m lost in the crowd. I find it best to post before 6:30 am Pacific, or after 8: 30 pm. I post 2-3 times per week.
Schedule your posts in advance right on your Facebook Page. Or schedule with a lot of cool features, including seeing viral content and recycling your evergreen posts, with Post Planner. How Often to Post on Twitter
This seems to be a big controversy these days! I was lately taken to task for “only” posting about 10 times a day on Twitter. The top accounts are posting 100 times a day, I was told. Can you imagine?
Well, that’s just not necessary. But the studies I procured did vary wildly- anywhere from once per day to 51 times a day!
More helpful is a general consensus of 3 to 30 times a day. Tweets do have an incredibly short shelf life, so it’s important to spread your tweets through the day.
HootSuite is an easy and inexpensive option to bulk schedule tweets with images. Love it! How Often to Post on Pinterest
The recommended minimum is 3 pins per day, with a maximum of 30 pins per day. Posting more than 30 pins per day does not show any additional benefits.
Pinning often is easy with Tailwind. You tell it how many times you want to pin per day, and it defines up recommended time slots for you. Save a pin to Tailwind, and it falls into the next slot( you can customize this too, if you wish ). How Often to Post on Instagram
It’s generally recommended to post at the least once per day, and no more than 3 times per day, on Instagram
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