The startup I work at has recently started bulking up its content marketing efforts. But since we can't produce all our content in-house, we've been working with a few freelancers.

What we've found, however, is that the collaboration experience and quality of work vary from freelancer to freelancer–and sometimes even from article to article from the same freelancer.

We've been trying to streamline our process, and I came upon this article by Airtable today that I found quite interesting. It's called "How to run a content pipeline with a large team of remote freelancers." (

I thought the article hit the nail on the head when it said: "The crux of the challenge with running a team of freelance writers is that they have other clients: you are not always their priority, but they are always your priority. This makes coordinating schedules and planning ahead significantly more challenging than if your writers were full-time employees.

"The only way to maintain sanity is to develop really good processes so that you always know who is working on what and when it’s due."

The piece then goes on to explain how to set up a multi-dimensional process fo the content in production (rather a linear one of "assign topic – write article" which hardly ever works).

I thought this approach was very interesting and that it would benefit others here who're working with freelancers to produce their content marketing plan.

I also wanted to ask: What process do you use for content production (particularly with freelancers)? How do you make sure everything (drafts, revisions, etc) get delivered at the right time (without freelancers flaking or putting into their lower priorities?

Would love to hear how others deal with this issue.


Leave a Reply