We’ve been trying to streamline our process, and I came upon this article by Airtable today that I saw quite interesting. It’s called “How to operated a content pipeline with a large squad of remote freelancers.”( https :// airtable.news/ how-to-run-a-content-pipeline-with-a-large-team-of-remote-freelancers-7 1e19e9e03c4)

I guessed the article reached the fingernail on the head when it said: “The crux of current challenges with operating a team of freelance writers is that they have other clients: you are not always their own priorities, but they are always your priority. This induces coordinating schedules and scheming ahead significantly more challenging than if your writers were full-time employees.

“The only way to maintain sanity is to develop really good processes so that you always know who is working on what and when it’s due.”

The piece then goes on to explain how to set up a multi-dimensional process fo the content in production( rather a linear one of “assign topic – write article” which hardly ever works ).

I thought this approach was very interesting and that it would benefit others here who’re working with freelancers to create their content marketing scheme.

I also wanted to ask: What process do you use for content production( particularly with freelancers )? How do you make sure everything( drafts, revises, etc) get delivered at the right time( without freelances flaking or putting into their lower priorities?

Would love to hear how others deal with this issue.


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