I guessed the article made the fingernail on the head when it said: “The crux of current challenges with running a squad of freelance writers is that they have other clients: you are not always their priority, but they are always your priority. This builds coordinating schedules and planning ahead significantly more challenging than if your writers were full-time employees.
“The only way to maintain sanity is the establishment of really good processes so that you always know who is working on what and when it’s due.”
The piece then goes on to explain how to set up a multi-dimensional process fo the content in production( rather a linear one of “assign topic – write article” which hardly ever works ).
I supposed this approach was very interesting and that it would benefit others here who’re working with freelances to render their contents marketing scheme.
I also wanted to ask: What process do you use for content production( particularly with freelances )? How do you make sure everything( drafts, revises, etc) get delivered at the right time( without freelances flaking or putting into their lower priorities?
Would love to hear how others deal with this issue.