In each of my past three positions, I’ve gone about tackling this differently in each instance, for a number of different reasons. Different stake holders, culture, resources, etc, can all have a major impact on where you start with content, why, and how you’ll build and scale from there.

In my current situtation–the opportunity I’m heading to now–I’ll have pretty much more freedom to do what I will with content for the organization than I’ve ever been given in the past.

SO, my question is, when you have the opportunity to build a content strategy from scratch, where is your favorite( where is the best) place to start? Do you like to tackle it from an SEO perspective? Do you start by outlining purchaser journeys? Are you constructing personas first?

Can’t wait to hear the feedback, cheers!


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