Research by SiriusDecisions shows that sales doesn’t even use 60 to 70% of marketing content. That means that about two thirds of marketing’s investment in content developing — often as much as 12% of the entire marketing budget — can be going to trash. Content that should be impacting revenue by helping to close late-stage deals is just sitting unused.
How can marketing turn this around? How can you get sales to use the content that you expend valuable marketing period and resources developing?
To start, be sure you have a successful process put in with your sales organization for identifying, house, and using your content- before you start producing any content.
Below are 7 routes marketing can set up a better process with sales 😛 TAGEND
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