Research by SiriusDecisions shows that marketings doesn’t even use 60 to 70% of marketing content. That means that about two thirds of marketing’s investment in content developing — often as much as 12% of the entire marketing budget — can be going to waste. Content that should be impacting revenue by helping to close late-stage bargains is just sitting unused.

How can marketing turn this around? How are you able get marketings to use the content that you expend valuable marketing time and resources developing?

To start, be sure you have a successful process put up with your marketings organization for identifying, build, and using your content- before you start producing any content.

Below are 7 styles marketing can set up a better process with marketings 😛 TAGEND

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