With email marketing driving more conversions than any other marketing channel, there’s never been a more important time to reduce email unsubscribe rates within your business.
The truth is, while you can’t always prevent readers from opting out of your emails, you can reduce the likelihood of them doing so with a few shows practices.
I decided to dig in on the subject, and research what many influencers are doing to reduce email churn fostering a better relationship with their audience.
I’ve narrowed it down to 7 key factors
Set the expectation for when you’re going to email – People value consistency in others.( Paul Jarvis does this perfectly) Use a combination of single and doubled optins – Use single optins for content upgrades and doubled optins for everything else, and try to stand out with your verification email. Segment your list by interest – Use segments in your email marketing software and send targeted emails to reduce readers opting out. Use normal subject lines – Write to your audience like you would a friend or run colleague( read: no sneaky tactics ). Revise your transcript – Revise your footer transcript so readers have more choices when it comes to opting out of your newsletter. Send a follow-up email – Give depart readers a reason to stick around( even if that includes following you on social media) Ask for feedback – Follow up with departing readers by asking them why they unsubscribed.( Protip: split test how you ask them .)