Creating a Content Strategy: What’s your go-to first step?

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In each of my past three positions, I’ve gone about tackling this differently in each instance, for a number of different reasons. Different stake holders, culture, resources, etc, can all have a major impact on where you start with content, why, and how you’ll build and scale from there. In my current situtation–the opportunity I’m… Read more »

Creating a Content Strategy: What’s your go-to first step?

Posted by & filed under General.

In each of my past three positions, I’ve run about tackling this differently in each instance, for a number of different reasons. Different stake holders, culture, resources, etc, can all have a major impact on where you start with content, why, and how you’ll build and scale from there. In my current situtation–the opportunity I’m… Read more »

Top Quick Wins for your Content Marketing

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Content marketing In this article, we’ll talk about top quick wins that you can use for your content marketing strategy and obtain appreciable results right away. 1. USE POP-UPS TO DRIVE IMMEDIATE RESULTS The most important goal of any marketer is to convert more results into customers. Regrettably, most people are hit-and-run visitors. For example,… Read more »